Agency Relations
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I. WELCOME (11:00 – 11:10AM ET)
II. MEMBER ROUNDTABLE DISCUSSION: RELATIONSHIP ASSESSMENT BEST PRACTICES (11:10 – 11:40AM ET)
Successful client-agency relationships require regular evaluation to ensure both parties are set up for success. Are agencies transparent with deadlines and deliverables? Have clients set clear expectations with their agencies to produce quality work? Join this roundtable discussion to learn more about best practices in relationship assessment.
Engage your fellow committee members in open discussion around evolving issues and current challenges in the agency relations space. Come prepared to share! This is your opportunity to ask questions!
Speakers:
Kerry Kielb, Director, Vendor and Agency Management – AT&T and Agency Relations Committee Co-Chair
Kwan Yim, Director, Global Agency Management – Citi and Agency Relations Committee Co-Chair
III. UPWORK: BALANCING IN-HOUSING AND OUTSOURCING (11:40AM – 12:15PM ET)
Collaboration comes in many forms, and the key to any well-oiled organization is knowing how to use all of them to your advantage. From augmenting your team with individual freelancers to bringing on full-service production partners, in-house shops have countless tools at their disposal when it comes to making cost-effective and award-winning work. Learn from Upwork's Executive Creative Director, Patrick Holly, on how his team has struck a balance between in-house and outsourcing to build the most effective marketing in Upwork’s history.
Speaker:
Patrick Holly, Executive Creative Director – Upwork
IV. BREAK (12:15 – 12:25PM ET)
V. FLOCK ASSOCIATES: ESSENTIAL QUESTIONS TO ASK IN EVERY AGENCY/CLIENT RELATIONSHIP (12:25 – 1:00PM ET)
As new scopes get approved and the client/agency relationship takes shape, it’s important to maintain a regular dialogue to ensure both parties are operating in sync. For many brands, this dialogue takes the form of frequent agency check-ins. Flock Associates join us to share their list of essential questions to ask agency partners during these meetings.
Speaker:
Simon Francis, CEO – Flock Associates